I didn't wait for a seat at the table. No connections, no formal introduction, just a cold email and instinct that turned out to be right.

That instinct started early: sourcing archival womenswear, testing rental models, then stripping it all back to what actually worked. It was never really about clothes. It was about noticing what everyone else missed, the gap between what a brand was doing and what it should have been doing all along.

That's where Sixth Sense comes from. Not a gimmick, a way of working. Most marketing reacts. It copies what's trending, posts to stay visible, follows the algorithm instead of the audience. I don't work that way. I look for what's missing before anyone else names it, then build the strategy to close that gap.

Understanding people is the starting point, not the whole method. The real work is in the read: sensing where a brand is disconnected from the people it's trying to reach, and being intentional enough to fix it instead of guessing. That's the difference between content that fills a feed and a brand people actually remember.

Today, I help businesses find that gap and close it, through creative strategy, content production, and social media management built on instinct sharpened by strategy, not assumptions dressed up as a plan.

Outside of Sixth Sense, I am pursuing a degree in Political Science with plans to attend law school and eventually practice sports and entertainment law. Different industries, same instinct: reading what's beneath the surface, communicating with purpose, and protecting what others have worked hard to build.

I have never believed you have to choose between creativity and advocacy.

Who says you can't do both?